Cracking Knees was founded by videographer Mike Simensky.
Mike has over 15 years of experience in creating video content for a wide variety of clients and purposes. From corporate advertising videos to research dissemination and quirky business growth pieces.
A full production service
Whatever type of video you’re after, planning is key. We’ll help you create your project from pre-production all the way through to the delivery.
Optimised for social media
We want you to get the best mileage possible from your video content. With this in mind we’re able to create and optimise your video for use across all your social media channels.
Rather than plonking your video on YouTube and hoping for the best, we’ll optimise and tailor your video for whichever social media platforms you use including a thumbnail image and subtitles.
These little extra additions will improve your SEO (Search Engine Optimisation) standing, and improve your online visibility.
Audience engagement and retention is key
There are three main points to audience retention.
Get to the point.
Keep it focussed.
Keep it short.
Embedding a 3 minute video on your website will certainly help with engagement. However, breaking that video into smaller 20-3o second chunks will improve the chance of the viewer watching to the end.
This will also give you an entire suite of video content at your disposal and allow you to slowly release new content over a matter of weeks or months across all your social media channels.